DRx CARVES OUT NEW NICHE FOR LOONEY TUNES.


Dr. Romanelli reinterprets the crown jewel of Warner Bros.' entertainment brands, the Looney Tunes. Romanelli, doing his best mad scientist persona, creates a unique lab experiment that brings out new dimensions to these iconic characters. Within the Dr. Romanelli facility Bugs, Daffy and the crew undergo multiple experiments, allowing hidden personalities to come to life – decidedly darker sides that we have never seen.


The irreverent and whacked-out comedic characters are treated to the DRx unique brand of surgery deconstructing tradition and cutting out a whole new niche with sinister results. While they remain recognizable, these are not the same characters you once knew. The new DRx line includes everything from a unique Japanese manufactured clothing collection by "Over The Stripes" to a DRx/BUGS “Span of Sunset”  vinyl toy sculpted by Monster 5. The unveiling for this highly anticipated global launch will commence at LA salon, 181 Martel on October 6th.

181 N. Martel

Los Angeles, 90036

Mon - Sat 11am - 6pm

info@181martel.com

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